Princess Alice Hospice

CLIENT

Charity Shop

SCOPE

Video campaign Strategy,

Retail display concepts

for the Princess Alice store.

CO-CREATORS

Editing support : Nishit Gotan

Voice over : Saumya Pankaj,

Faye Gillespie, Abhishek Mohapatra

ABOUT

Princess Alice Hospice is an End-of-life care facility in Surrey, UK. The Hospice is supported by multiple Princess Alice Charity shops, which sell a wide array of pre-loved, rare and distinctive objects such as Vintage Furniture, Clothes, Donated Jewelry, Historical war-time artefacts, Retro items, Handmade collectables, Vinyl records and more.

The core strategy revolves around illuminating the narratives behind each object, positioning Princess Alice Hospice as a haven for those seeking unique and treasured finds. The project taps into personal stories, nostalgia and a personification of unique objects to promote the Princess Alice store as well as encourage people to recognize the magic of pre-loved goods.

This project showcases video campaigns and store window display concepts for the Princess Alice store.

Retail Display

Despite its ample retail space, the large window display is underutilized, often presenting amateur and cluttered displays. The existing elements of the Princess Alice logo were used as visual inspiration to conceptualize a store window display for their Epsom charity shop. Recognizing the quick turnover of items,

the objective is for the window to convey the variety offered, from furniture to electronics, avoiding a cluttered and garage-sale-like appearance. The concept has been designed keeping in mind the budgetary and technical limitations of the Epsom shop.

Story Telling

Princess Alice lacked a focus on the brand’s retail identity, particularly in terms of communicating the beauty and rare nature of the objects in their stores. To address this, a video campaign was strategized to elevate the brand's online visibility. The campaigns centre around narrating stories about the objects at

Princess Alice, evoking nostalgic and warm emotions. This emotionally connects viewers, encouraging them to see the objects not merely as inanimate items but as entities with their own lives, capable of bringing magic into our lives.