KOONOO

Koonoo was created by 4 Friends in Lebanon with the mission to make Specialty Coffee 'easy' in every aspect. Easy to acquire, easy to brew, and easy to enjoy, anywhere! The marriage of speciality coffee and convenience has historically faced challenges, but Koonoo changes that with their high-quality organic coffee made easy and portable with their drip coffee designs. 

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Koonoo has received a 60,000 AED funding on Sharktank Dubai in 2024, only 2.5yrs after the company was established. 

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A bilingual brand identity system has been designed for Koonoo, catering to both Arabic and English-speaking audiences. The design strategy and identity are characterized by a clean, bold, and friendly aesthetic, distinct from the commonly used saturated browns, yellows, and coffee bean imagery in the coffee industry. Custom illustrations have been crafted to facilitate a swift understanding of the contemporary approach to enjoying drip filter coffee for the buyer. The packaging design system not only preserves the product's integrity and ease of storage in customer homes but also considers the potential expansion of Koonoo's product line in the future.