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FBSPL
CLIENT
International Process Management
SCOPE
Rebranding & Collaterals
CREDITS
Agency: ChipperCreative
DATE
2024
ABOUT
Fusion Business Solutions (FBSPL) is a global business process management firm headquartered in Udaipur, India, with a strong international presence. Specializing in insurance services, accounting, digital marketing, and AI-driven solutions –, FBSPL caters to clients across the US, UK, Canada, and beyond.
For this project, we collaborated with FBSPL to revamp their overall brand strategy, identity and communication design; balancing their tech-enabled capabilities with their people-first, Udaipur-rooted ethos.
THE CHALLENGE:
Despite strong business fundamentals, the brand
expression had not evolved alongside its growth.
● The logo and visual language felt dated
and generic and did not portray the brand as tech-forward.
● The existing phoenix symbol held meaning,
but lacked adaptability and modern relevance.
● Communication lacked clarity, consistencyand distinctiveness.
FUSION OLD IDENTITY
FBSPL NEW IDENTITY
